Roseville, California is one of the most sought-after cities for investing in real estate. It’s part of the Sacramento metropolitan area which was originally a railroad town.

Recently, Roseville has become a hub of technology-based industries. A number of large businesses opened their offices in the area, adding to why Roseville has drawn more new residents in recent years.

Because of this, the Roseville real estate market has also become a favorite among investors.

Reasons Why You Should Consider Investing in Roseville

There are several reasons why you should consider investing in Roseville real estate. Its strong economy, more job opportunities, and wonderful amenities are a few of the reasons why there is an increased demand for housing in Roseville.

Here are other reasons to invest in Roseville:

Affordable Cost of Living

California is one of the most expensive states to live in. However, Roseville is one of the few California cities that offers an affordable cost of living.

The affordability of Roseville’s cost of living considers several factors, such as the cost of groceries and household goods, transportation, utilities, and healthcare.

It also took into account other factors like home prices, childcare, and other essential services and commodities.

Low Housing Prices

Roseville real estate is favorable for both homebuyers and investors. Compared to the rest of California, the housing prices in Roseville are relatively more affordable.


If you’re planning to buy an investment home in California, Roseville is one of the few cities that offer a reduced housing rate. Plus, with its suburban-style neighborhoods, investors will surely find unique home options in Roseville.

Strong Job Market

As mentioned, Roseville has become a technology-based hub, with many technology-based companies setting up offices across the city. In addition, it also offers several retail jobs, as well as numerous service industry positions, among many other job opportunities.

It’s for these reasons that the job market in Roseville remains strong and profitable. This is also why many new residents are moving to the city.

Family-Friendly City

Roseville is generally a family-friendly city, which appeals to families with kids. With its suburban atmosphere, the city is a favorite location for raising a family.

What’s more, it offers enough houses, restaurants, malls, utilities, grocery stores, public services, and green spaces for everyone to enjoy. Roseville offers a comfortable and safe place for those who want a peaceful place of residence.

School Facilities

Another reason why Roseville is great for families with school-aged children is that it’s home to numerous school facilities. From public to private schools, residents will surely find the right education facilities for their children.

Low Crime Rate

One of the most important factors that make a place ideal for investing in real estate is its safety. Roseville prides itself on having a low crime rate, which makes it a generally safe place for residence.


The crime rate in Roseville is around 30% to 50% below the national average, making it safer than most other cities in the United States.

Favorable Weather

Many people want to enjoy favorable weather conditions all year long. Living in Roseville means you get to enjoy the summer heat, the autumn chill, the winter’s mild rains, and the blossoms of spring.

Roseville’s weather is often consistent and predictable. As an investor, you can take advantage of this because residents will definitely love to stay in a place where they can enjoy the warm sunshine.

High Demand for Rentals

Another good reason why you should invest in Roseville real estate is that it has a high demand for rentals. Even though Roseville has a lower median home price compared to most other California cities, not all residents can afford to buy their own houses.

This means that a large portion of Roseville’s population is renting a home. As an investor, you’ll get to enjoy high rental demands, which means shorter vacancy periods and continuous income flow.

Tips Before Buying a Roseville Investment Property

Now that we’ve established that Roseville is a great place for investing in real estate, the next step is to ensure that you’re buying the right investment property.

Before anything else, keep in mind that not all neighborhoods in Roseville are ideal for investing in rentals.


Make sure to remember these tips before you buy your Roseville investment home:

Choose the Right Location

Investing in the right location is crucial to your success as an investor. When choosing a neighborhood, consider the demand for rentals, its safety, and amenities. Finding a neighborhood that is close to essential services will attract more tenants.

Set a Budget

Make sure to set a budget first before finding a house to buy so you can keep your finances in check.

When setting a budget, consider the average rental rate in the area where you’re investing to ensure that you can generate a return on investment within a reasonable timeframe.

Don’t Go Overboard With Renovations

Your budget should also include the renovation and improvement costs. Investors need to spend on renovations to make the property rent-ready and help increase the value of your investment property. However, always stick to your budget, renovating only what’s needed.

Research the Market

Conducting proper research and analysis before buying into a specific rental market is essential if you want to become profitable. Make sure to check the rental demands in the area, and also study your possible competitors by doing rental comparisons.


Roseville is a great place to invest in. With its growing population, strong economy, relatively affordable housing, and desirable amenities, investors will definitely find more opportunities in Roseville. If you plan to buy an investment property in Roseville, make sure to keep the above-mentioned tips in mind.

Still have questions about investing in Roseville? Consider hiring JTS Property Management! We’re a full-service property management company with the experience to help find the right rental property investment for you. Contact us today to get started!